Italian engineering, global opportunities: MKA Group invests in Bitubo's next chapter.
MKA Group, the Malaysian mobility group and owner of the globally recognized RCB brand, today announced its strategic investment in Bitubo, supporting the next phase of growth of one of Italy's leading motorcycle suspension manufacturers.
Founded in 1963 by the Mardolo family, Bitubo has built a solid reputation for Italian engineering, technological innovation, racing excellence, and high-end suspension over six decades. Born in Italy, the company has grown to become an internationally recognized brand, with products and expertise appreciated and chosen by motorcyclists, racing teams, and enthusiasts around the world.
MKA Group's investment marks the beginning of a new chapter of growth for Bitubo, aiming to strengthen its global presence while preserving the brand's Italian engineering heritage, racing DNA, and commitment to developing premium suspension technologies.
MKA Group's goal is not to change what has made Bitubo a successful company for decades, but rather to support and accelerate its next phase of international expansion. Thanks to MKA Group's extensive distribution network and strong presence in Asia, Bitubo will be able to more easily access some of the world's fastest-growing motorcycle markets, while continuing to serve its established customer base in Europe and other international markets.
"Bitubo has built an extraordinary reputation over six decades of innovation, craftsmanship, engineering excellence, and success at the highest levels of competitive motorcycle racing. Founded by the Mardolo family in 1963, the company has created a significant legacy in Italian motorcycle engineering," said Bruce Lee, Group CEO of MKA Group.
Our investment reflects the strong confidence we have in the Bitubo brand and its people, as well as our commitment to supporting its next phase of international growth. We want to build on the solid foundation created by the Mardolo family over the generations and provide Bitubo with the resources, international presence, and opportunities needed to fully realize its global potential.
This partnership is born from a shared vision. Bitubo brings world-class suspension technology, deep technical expertise, and a proud Italian heritage, while MKA Group offers global market access, strong distribution capabilities, and in-depth knowledge of motorcyclists in Asia and other emerging markets.
Together, we have a unique opportunity to accelerate growth while preserving the identity, values, and engineering excellence that have made Bitubo one of the most respected names in the high-performance suspension industry.
The goal is clear: invest in growth, expand market presence, strengthen research and development capabilities, and create new innovation opportunities. We believe there is enormous potential to bring Bitubo's premium suspension technology to an even wider audience, particularly in Asia and America, while continuing to consolidate the brand's position in Europe and in established international markets.
Above all, this investment is long-term. We are committed to supporting Bitubo's continued success, preserving its Italian engineering heritage and creating an even stronger global platform, capable of benefiting riders, distributors, racing teams, and partners worldwide.
Combining Italian engineering with a global presence
Doc Dol, Business & Motorsport Director of MKA Group, emphasized the strategic value of the partnership and the opportunities it creates for motorcyclists, distributors, and the entire motorcycle industry.
"Bitubo is a brand that has earned enormous respect thanks to its engineering excellence, racing success, and an unwavering commitment to maximum performance. For MKA Group, this investment isn't simply about expanding our portfolio. It's about creating new growth opportunities while preserving everything that makes Bitubo a special brand.
Asia is home to the world's largest motorcycling community, with millions of passionate riders seeking ever-increasing levels of performance, safety, and riding pleasure. Thanks to our extensive distribution network and in-depth knowledge of the Asian markets, we see enormous potential in bringing Bitubo's premium suspension technology closer to these riders, while also opening up new opportunities in the Americas and other emerging markets.
At the same time, we fully respect Bitubo's Italian heritage. The company will continue to design, engineer, develop, and manufacture its products in Italy, where the brand's expertise has been consolidated over six decades. Our role is to support Bitubo's growth, strengthen its international presence, and contribute to the creation of the next generation of innovation in the suspension industry through increasingly close collaboration between our teams.
This partnership also opens up exciting opportunities in motorsport. RCB and Bitubo share a strong racing culture and we believe that the exchange of knowledge, technologies and experience gained in competition will help accelerate product development and further strengthen our commitment to ensuring world-class performance for motorcyclists around the world."
Preserving Bitubo's Italian Heritage
Gianni Mardollo, General Manager of Bitubo, welcomed the partnership, emphasizing the opportunities it offers for the company's future development.
This partnership represents the beginning of a new and exciting chapter for Bitubo. MKA Group shares our passion for innovation, performance, and motorsports, while also bringing solid experience in international markets and a broad distribution network. Together, we will accelerate our global growth strategy and bring Bitubo's premium suspension technology to an ever-increasing number of motorcyclists around the world.
Above all, Bitubo will continue to be proudly Italian. Founded by my family in 1963, the company has always been built around Italian engineering, technical expertise, and a passion for racing. We will continue to design, engineer, develop, and manufacture our products in Italy, preserving the engineering excellence, racing heritage, and product quality that have always defined our brand.
Bitubo will continue to operate from Italy, maintaining its current technical expertise and product development philosophy, ensuring continuity for customers, racing partners, distributors, and stakeholders worldwide.
With the support of MKA Group, we are ideally positioned to expand our global presence while remaining true to the values and heritage that have defined Bitubo for over six decades.
Asia is one of the largest and fastest-growing motorcycle markets in the world, creating significant opportunities for premium, high-performance products. Thanks to MKA Group's consolidated presence and in-depth knowledge of the two-wheeler industry, the partnership is set to accelerate Bitubo's expansion in Southeast Asia, South Asia, and other emerging markets.
The collaboration will also create opportunities for increased technology exchange, motorsport development, and new innovation activities between the two organizations, further strengthening our shared commitment to performance, quality, and the driving experience.”
Building the future together
The investment reinforces MKA Group's long-term vision of building a global, interconnected ecosystem of premium motorcycle brands while supporting innovation, manufacturing excellence, and the continued growth of the international two-wheeler industry.
For Bitubo, the partnership represents an opportunity to leverage over 60 years of Italian engineering and racing heritage, while also accessing new markets, resources, and international opportunities.
For MKA Group, the investment represents an opportunity to combine its global experience in the motorcycle industry and its international distribution capabilities with one of the most established Italian names in premium motorcycle suspension.
Together, MKA Group and Bitubo are creating a platform for long-term global growth, combining the excellence of Italian engineering, racing heritage, and innovation with a global market presence to offer their products to motorcyclists around the world.
Bitubo remains Italian. Its engineering, development, and production remain in Italy. Its heritage continues to be the heart of the brand. With MKA Group at its side, Bitubo now has an even stronger platform to write the next chapter of its history.